Nashville, Tennessee
You hear the snap
before you see the fit.
That sound when a puzzle piece locks into place.
Not a soft settle. A real snap.
Puzzlers know exactly what that means.
Quality.
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That sound when a puzzle piece locks into place.
Not a soft settle. A real snap.
Puzzlers know exactly what that means.
Quality.
Susan Taylor had spent 30 years running a custom framing business in Nashville.
On a beach trip, she looked at the puzzle in front of her and thought:
Why aren't there better ones?
More interesting. More beautiful. More worth your time.
She started designing her own.
Sold them out of her SUV.
By 2018, she'd sold the framing business entirely.
True South Puzzle Company was the only thing she wanted to build.
Pick up the Santa in the City puzzle.
Look closer.
Santa's in one window singing karaoke with the elves.
He's in another one doing something else entirely.
Every single puzzle is packed with details like that.
Educational. Surprising.
The kind of thing that makes you say "wait, look at this."
All original art by real artists.
Matte-finish pieces. No glare.
Made in the USA. Every one.
Not just a puzzle. An experience.
Something to do with your people on a Friday night.
Or alone, with a glass of wine and nowhere to be.
Stores are hosting puzzle parties.
Competitions. Events. Community nights.
The puzzle becomes the reason people walk through your door.
And Susan loves that. She'll work with you to make it happen.
"Go deeper in fewer SKUs,
not shallow in lots of SKUs."
This is a boutique puzzle line, not a big-box brand.
Susan won't sell to big box. Period.
She protects her independent retailers.
Stock your best sellers deep. Let the winners win.
They're packaged beautifully. Easy to stack. Easy to display.
The kind of thing a customer picks up
because it looks like it belongs in your store.
Not because it's on clearance somewhere else.
"She started selling puzzles out of her SUV. Now she's in hundreds of stores — and she still won't sell to a single big box."
That's what it looks like to protect a community.
Susan built this for local retailers.
Not for everyone. For you.
Carry the line. Tell the story. Restock the winners.
That's stewardship.
Just give me your parameters.
I'll write an opening order for you to review.
Ready to place an order?
Place an Orderxoxo, AmyFay