The turn
A customer walks in.
She sees the packaging. She picks it up.
She opens the lid.
That's it. That's the sale.
Candles. Diffusers. Room sprays. Hand wash. Travel tins.
Every piece looks like it belongs
in a beautifully curated store.
Named for Sweden's national flower.
Small. Resilient. Quietly beautiful.
In 2009, a woman named Lynn lit a candle and started something.
Lynn Manley created Linnea's Lights in 2009.
Luxury home fragrance built on quality,
craftsmanship, and Swedish heritage.
A strong matrilineal lineage — grandmother to mother to daughter.
In 2012, Lynn passed the torch to her daughter Laura Cler.
Laura's imagination and business instincts transformed the brand.
Linnea's Lights became simply:
Midwest-grown soy wax. 100% natural cotton wick.
Phthalate-free. Paraben-free. Cruelty-free.
Every single step involves the touch of human hands.
Designed and packaged locally in their Midwest studio.
Even the dust cover is plantable —
embedded with basil, parsley, and chive seeds.
This is not a factory candle.
This is a craft.
Heirloom Tomato. Cult favorite.
Crushed Mint. Cult favorite.
Both in the top five. Every single time.
Cucumber Vine. The rising star.
Inspired by the flora that surrounds us.
Designed to reconnect us with the beauty and bounty of the earth.
These aren't candles that smell like a department store.
They smell like someone opened the back door on a summer morning.
"Wild mint or ripe tomato —
these hand-poured, three-wick,
generously sized candles smell like
someone flung open the garden gate."
— Oprah's Favorite Things, 2025
A customer walks in.
She sees the packaging. She picks it up.
She opens the lid.
That's it. That's the sale.
Candles. Diffusers. Room sprays. Hand wash. Travel tins.
Every piece looks like it belongs
in a beautifully curated store.
"A mother lit a candle.
A daughter built a brand.
Your customers will notice."
When you carry Linnea,
you're not just stocking a candle.
You're carrying a family's legacy.
Swedish heritage. Midwest craft.
A mother's gift to her daughter.
29,000 trees planted through One Tree Planted.
A brand that gives back every step of the way.
That's a story worth telling.
Just give me your parameters.
I'll write an opening order for you to review.
Ready to place an order?
Place an Orderxoxo, AmyFay